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2008.10.12 22:17

터키 소매시장 2008년 불황지속


□ 터키 소매시장 2008년 불황 지속

 
 ○ 세계적인 유동성 위기와 터키 국내 시장의 불확실성 증가로 인해 2007년 이후 지속돼 온 터키 소매시장의 불황이 계속 이어지고 있어 관계자들의 우려가 커져가고 있음.
 

 ○ 2007년도 터키는 세계적인 유동성 위기와 함께 터키 내 대선 및 조기 총선 등 정치 위기가 지속되면서, 불확실성이 확대되고 내수 시장이 위축되기 시작한 바 있음.

  - 특히, 현재는 일단락됐지만 2008년 상반기 집권여당 폐쇄소송과 같은 정치 위기 상황이 계속되면서, 불확실성이 지속적으로 확대되는 양상을 보여왔음.

 
 ○ 터키 소매업협회에서 발표한 2008년 소매시장실적 보고서에 따르면, 2008년 7월 소매점 매장 1sqm당 이윤은 전년동기대비 오히려 소폭 감소하는 모습을 보일 정도로 어려움을 겪고 있는 것으로 나타남.
 

 ○ 이런 불황을 극복하기 위해 터키 내 의류·액세서리·화장품 소매점 등은 지난해와 동일하거나 오히려 10% 정도 낮은 가격으로 판촉활동을 벌이고 있으나, 큰 효과를 보지 못하고 있는 실정임.

  - 실제 터키 내 유력한 의류 소매점 중 하나인 Ipekyol·Kigili 등 관계자들은, 판매실적 확대를 위해 가격인하 조치를 단행했으나 별다른 효과를 보지 못하고 있다고 언급하면서, 이러한 상황이 2009년까지 이어질 수도 있다는 부정적인 의견을 보이기도 하고 있음.
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  1. 2008.10.13 12:54 address edit & del reply

    비밀댓글입니다

  2. Abercrombie & Fitch 2011.09.20 11:56 신고 address edit & del reply

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  3. Abercrombie & Fitch 2011.09.20 12:08 신고 address edit & del reply

    Style industry attracts several teenagers in these modern times not simply as a result of it's a instead new occupation, but in addition it's always intended to recognise person's likes within the subject of style. Apart from, it truly is very a high-paid career right now. Any time a younger individual decides to link her or his activity considering the style community not a single thing comes to thoughts apart from 1 its factor - vogue style and design. Almost certainly, very few men and women in fact understand that it is a separate subject of vogue sector. Believe it or not, you can find a good amount of other professions and specialties in as well as designing outfits, pattern, online marketing, merchandising, and so on.



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